NYC Life

THE TITLE SAYS IT ALL

Thursday 01 January, 2015

Sneakercon NYC 2014 – Cash is King


So Christmas has now come and gone and for many of us we got many things we wished to get. For many sneaker connoisseurs, Christmas came early when many attended Sneakercon a few weeks ago. You maybe questioning why I’m calling these people connoisseurs and not the ubiquitous “sneakerhead” and that is because of the…

Tuesday 12 August, 2014

USDMFREAX SNTRL NYC ISSUE


We’re very proud to announce the upcoming USDMFREAX SNTRL NYC issue. Reppin’ NYC and car culture is what we do. SNTRL Fam: Tim Durnak’s slammed subie graces the cover and main feature in a rained out Times Square. You’ll also find a spread on the NYC scene shot by Pravan Photography and TDPhoto, a feature…

Tuesday 24 June, 2014

Electric Daisy Carnival 2014


Regardless of where EDC takes place, if you attend, you are allowed to be just a little bit weird. Wear that bright clothing you’ve saved for weeks and just lose yourself in the beats. While monotonous to some, the songs that are played at EDC have shared meaning. Continuously for two days you are addicted…


Within New York City, you are destined to find someone who is into the same things you are into whether it be brewing beer, modifying scooters, or collecting hard to find pieces of whatever. In this case, the whatever are expensive 90’s North Face gear. The hypebeasts of today have nothing on the guys and…

Monday 02 December, 2013

Laissez-faire: Sneakercon 2013


Scanning the hardwood floor at Basketball City where NYC Sneakercon 2013 was held, I could see some of the most iconic sneakers to have ever touched pavement. With an array of vintage kicks, Sneakercon met my expectations of a free trade environment where transactions and bartering in every shape and form took place. Amidst duck-walking…

Thursday 21 November, 2013

XWingFTR STi Project


Our good friend Mike Love, a devoted fan and supporter of SNTRL for quite sometime, is one of the most die-hard enthusiast that builds for the Love and for a purpose. Back when his 2011 STI was bone stock, Mike talked about doing big things with his car. As most of you may know, those…