Eat Sleep Race 10 Year Anniversary BBQ

Sunday 01 July, 2012 | By SNTRL

On Sunday, June 24th, our good friends, Eat Sleep Race (ESR) held their 3rd Annual BBQ at Dynamic Performance in Hillsborough, New Jersey where they provided free BBQ and had their pop-up shop there while Dynamic Performance opened their shop for all the fans. It was a special day for a couple of reasons. 10 years ago, the owner of Eat Sleep Race created the company and turned a well-planned idea into something special that we all appreciate and love. Here at SNTRL, we had the privilege to work with ESR, and as some of you may know, we had our collaboration ESR X SNTRL T-shirt which debuted last year.

Unless you are living under a rock or so far removed from the racing scene, you have at least one time or another seen or worn one of the ESR T-Shirts. Ranging from the “All I Do Is Win”  T-shirts, to the “AVE P”, their shirts inspire as well as pay homage to the racing game that they have been a part of for many years, and even to this day, are still lining it up and burning rubber.  Not just fans, the ESR fam is out there doing their thing and competing.

That brings us to the second reason this day was special. The debut of the Dynamic Performance and ESR race car was on hand with it’s new setup. It was impressive to say the least! We were blown away by the new appearance and look forward to seeing the racecar rip it up on the track!

It was packed in the Dynamic Performance shop area, parking lot and neighboring parking lots as friends and fans came to celebrate the special occasion. Special thanks to Eat Sleep for their 10 years of inspirational, awesome work, and to Dynamic Performance for opening their doors to everyone.

Bryan Orjuela, was on hand getting all the awesome coverage as he always does. Enjoy!

About the author

Born on the streets of NYC, the SNTRL Fam hails from various places across the US and abroad. We're all about the thought process, drive, determination and strength to follow one’s own passion and style while not giving a damn what the next person thinks. The streets don't sleep, neither do we.

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